One of the 25 Coolest Minor League Ballparks in America according to Bleacher Report
League: New York - Penn (Short-Season A)
Ballpark: LeLacheur Park
Location: Lowell, Massachusetts
Affiliate: Boston Red Sox
"Heller is emphasizing that the Spinners remain thoroughly committed to Lowell.... Heller completed his purchase of the Spinners from Drew Weber in 2016, and has since made several moves to bolster the franchise’s long-term future in Lowell. That includes a 10-year lease extension for LeLacheur Park, along with several ballpark upgrades."
-Ballpark Digest, July 10, 2019
"Heller is proud to represent Lowell. He restored the “L” to the team’s caps, and he’s pushing a new nickname, the “MillSox,” based on the city’s industrial history."
-The Boston Globe, July 9, 2019
"The Lowell Spinners, an affiliate of the Boston Red Sox, entertain with baseball and promotions each year. Games at Edward A. LeLacheur Park are one of Lowell’s favorite activities. The mascots are Canaligator, Allie-Gator and Millie-Gator, paying homage to the city’s canals. “Spinners” comes from the city’s textile history and cotton spinning."
-MassLive.com, May 22, 2019
"Given New York-Penn League teams only play 70-odd games in a season, the dedication shown by the Spinners to pack roughly three dozen home games with extracurriculars is impressive. Their promotional schedule sports 20 giveaway nights, four fireworks shows, a handful of concerts (including one by former Red Sox pitcher Bronson Arroyo’s band as part of a 2004 Red Sox celebration on July 15), appearances by members of all five major pro men’s teams, and far more."
-The Boston Globe, April 5, 2019
"Since taking over, Heller has added a Fun Zone for kids and a variety of concessions. A pavilion in right field for group outings is planned for the 2019 season. It will be called the Macom Pavilion and will be a two-tiered party deck available for group and company outings."
-Lowell Sun, August 22, 2018
"The club spent about $1 million on improvements to the park last year, and plans to spend another $1 million this year."
-Lowell Sun, August 18, 2018
"Heller's goal is to provide a fun, memorable and affordable experience for fans. Promotions and ballpark attractions are as important as the baseball product on the field."
-Lowell Sun, August 10, 2018
"The laser-leveled playing surface is just one of many upgrades introduced since new owner Dave Heller took over during the 2016 season, including revamped concessions, added rides in the Foul Ball Fun Zone, and a planned two-tier grandstand and pavilion for group outings. The team also installed state-of-the-art LED lighting ... For Heller, the overriding theme is to provide an affordable fan experience that makes attendees want to come back to the park, and to Lowell."
-Boston Globe, June 29, 2018
"This season the Spinners have new grass on their field, new lights and new concession stands -- which will include popular food items such as street tacos and gourmet burgers. Next season, the two-tiered "party deck" will be ready along the right-field line."
"Over this past offseason, the team first added LED lights. LeLacheur is now the only park in short season baseball to have these energy-efficient lights; only four Major League Baseball teams have LED lights. The Spinners also replaced the entire playing field, including the sod, drainage pipes and sprinkler heads. As far as the concession upgrades, there will be more stands and more specialization. In addition, the team store has doubled in size."
-Lowell Sun, June 19, 2018
"Coming off a successful first season as owner of the Lowell Spinners minor league baseball team, Dave Heller is planning to expand LeLacheur Park's amenities by constructing a two-deck arcade and birthday party room along the right-field line, and a boutique hotel that would rise above the concourse behind home plate."
-Lowell Sun, October 8, 2017
"For the 2018 season, the Spinners and Main Street Baseball are looking to offer better conditions for players. New LED lighting has been installed at the ballpark, and the facility is also set to receive an upgraded playing surface. LeLacheur Park is also slated to receive some changes to the fan experience, including a new two-tier party deck that will be located along the right field line. The variety of improvements should help to enhance the entertainment experience at the ballpark."
-Ballpark Digest, October 2, 2017
"LeLacheur Park will be a transformed venue when the Spinners take to the diamond next season. New LED lights have gone up, making it the first minor league short-season stadium in the country to boast that technology. The next project is replacing the playing field."
-Lowell Sun, October 1, 2017
"Last year was the team's second-highest grossing in its 21-year history for corporate sponsorships."
-Lowell Sun, October 1, 2017
"LeLacheur Park provides an ideal venue to view professional baseball in its purest form ... drawing thousands of fans each night to watch future Red Sox stars."
-Lowell Sun, August 5, 2017
“The Spinners have always provided a great fan experience, and with new ownership in in Lowell, there’s no doubt the fan experience will continue to get better in coming years.”
-Ballpark Digest, July 31, 2017
"When it comes to short-season Minor League Baseball's cathedrals, Edward A. LeLacheur Park now rates as the St. Peter's Basilica of ballparks. Nestled on the banks of the Merrimack River, this beloved local Hardball Holy Land has been recognized nationally for its charm, design and location by the legion of fans who pledge allegiance to the Lowell Spinners, the Boston Red Sox' short-season Class A affiliate."
-Lowell Sun, August 1, 2017
"A little more than a year after Dave Heller completed his purchase of the Lowell Spinners -- and in the wake of a new 10-year lease agreement at LeLacheur Park -- the franchise is working toward a return to its halcyon days...Under the new Heller regime ticket sales are up, group sales are up, corporate marketing is up. The team is on pace to have the second-best corporate sales year in its 21-year existence. It is on pace to set an all-time record in marketing partnerships."
-Lowell Sun, July 2, 2017
"We're fortunate that in Heller longtime Spinners' owner Drew Weber found such a successful, enthusiastic individual to preserve this special franchise, which has become a key part of the city's identity over the last two decades."
-Lowell Sun, June 21, 2017
"The fan experience at a minor league baseball game is about much more than just baseball. It's largely about creating a fun, affordable, family-friendly atmosphere. That's the clear approach taken by Dave Heller."
-Lowell Sun, June 19, 2016
"Heller realizes that at this level of baseball, keeping the audience engaged is as every bit as important as the team on the field....He is a new, energetic owner who knows how to build a franchise's brand with innovative marketing and community partnerships."
-Lowell Sun, June 28, 2016
"One of the top 25 coolest Minor League Ballparks."
-Bleacher Report, September 9, 2011
"Heller [has] many innovative ideas designed to make a trip to LeLacheur Park even more enjoyable. Heller, who owns four minor league teams, obviously has a wealth of experience from which to draw."
-Lowell Sun, June 21, 2017
"Today, the Lowell Spinners have a new look and new owner with Dave Heller, who brings a new energy to the team and stadium."
-Lowell Sun, July 15, 2017